ABOUT ME

photo

ROMAIN PERRIN

Digital Performance Manager

It’s nice to be important, but it’s more important to be nice.

Hello, I’m a Digital Performance Manager from Clermont-Ferrand, France. I hold a Bachelor degree in Business Administration.

I currently work at Michelin Group, where I’m Digital Performance Manager. My main mission improve our online performance : Maximise the brand preference and distribute leads to the distribution.

I was previously Online Acquisition Manager within Euromaster, the Michelin distribution subsidiary. There, the goal was to increase our online sales and develop customer retention.

Graduated from a business school, my background is made of commercial development, project management, traffic & performance management. All of that thanks to digital data power.

I had my first internet connexion in ’97 and I realized my first website in ’99. Since that period, I’m passionate by digital evolution.

  • birthdate : 10/08/1987
  • phone : +33 638 616 776
  • email : rom1.perrin@gmail.com
  • : http://www.twitter.com/Romain_63
  • : https://www.linkedin.com/in/romainperrin63
30+

Happy Countries

9

Year Experience

2

Google Certifications

35M+

Budgets managed

MY SKILLS

94

Paid Media

Google Adwords certified, Facebook Ads, Double Clic Search, Retargeting

80

Programmatic

RTB, DSP, SSP, DMP

85

Data Analyse

Google Analytics , Adobe Omniture, AT Internet, Attribution / Contribution

78

e-CRM

RLSA, Customer match, Facebook Audience, e-mailing, Real Time Personalization, Predictive marketing

80

SEO

Technical guidelines, Content optimisation, Content spinning, Backlink analysis

75

Conversion Optimisation

A/B Test, MVT, CTA

  • Team Work 95%
  • Leadership 70%
  • Interpersonal Communication 90%
  • Strategy 80%
  • Project Management 90%
  • Go to market 85%
  • French 99%
  • English 90%
  • Spanish 80%

MY RESUME

  • Present
  • Michelin

    Europe Digital Performance Manager

    I'm currently supervising the European online performance : 30 countries in the scope Paid search SEO revamping Programatic display Agencies monitoring Performance measurement improvement New process and tools Attribution / Contribution DMP project Many others…

    2016/06 - Today
  • Euromaster

    Europe Online Acquisition & Retention

    Trafic management supervision for Europe Strategic and operationnal alignement for the 17 countries Re-define the clear contribution and attribution of each channel Reach excellence on search Deploy eCRM processes and new practices Intensify RTB usage…

    2015/03 - 2016/06
  • Euromaster

    eBusiness Manager

    Increase the attractiveness of our franchise concept through eBusiness solutions Conception of an web application allowing centers to receive online appointment eBooking application deployment in 7 franchise countries eCommerce launched in franchise countries Support the…

    02/2012 - 03/2015
  • ITI Conseil

    Sales consultant

    My main mission was to develop the digital activity of an communication agency Offer conception on SEO/SEA & e-mailings Training conception on Social management Business recruitment on key accounts Business development and project management on existing…

    02/2011 - 02/2012
  • Periscope

    Account Manager

    Contribute to develop the e-marketing department in a digital agency Strategic recommendations on SEO / SEA / Display / e-Mailings / Data Business recruitment on key accounts Project management on existing customers : Internal expert teams…

    02/2008 - 02/2011
  • education
  • Bachelor Degree in Marketing & Business administration

    Bachelor EGC

    2005 - 2008

MY Feedbacks

What my clients & colleagues say

"Romain is a solid team member of the European Ebusiness & Digital Marketing team at Euromaster. He is serviceminded, always lending a helping hand when being asked and even more important curious to learn new things in order to improve. He has specific skills in SEO-area. Also social skills are on top, always a good feeling to be around Romain, a laidback person wanting to create result through ongoing eagerness to improve Linked'in reference"

Christopher Haggstrom

"Romain has a great ability to listen and a great sense of adaptation, which allows him to delight customers, stakeholder for web project management. Linked'in reference"

Nicolas Prigent

Michelin

"I had the pleasure to work with Romain a few months ago, on several Internet projects. Romain is a reliable professional and he was both responsive and really good at listening and answering to my/our expectations. I am glad to recommend him. Linked'in reference"

Hervé Monier

Sofaxis

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